Media: Radio
Category: Pharmaceutical & medical
Client: Lions Laser Vision
Agency: The Studio at SCA
Executive Creative Director: Matt Dickson
Creative Director: Mitch Mitchell
Copywriter: Mitch Mitchell
Producer: Zach Taylor
Published: March 2018
Synopsis:
Lion's Laser Vision have been encouraging people to break up with their glasses for the last few years in successful radio campaigns. They wanted to keep the line; 'break up with your glasses' but wanted to find a completely fresh new angle. So, we know break-up songs are usually sad, but if you're breaking up with your glasses, you'd be ecstatic!