Agency:FP7/McCann, Beirut
Media: Radio
Category: Restaurants & fast food
Agency: FP7/McCann Beirut
Country: United Arab Emirates
Managing Director – FP7/BEY: Emile Atallah
Executive Creative Director – FP7/BEY: Karim Kazan
Art Director – FP7/BEY: Rosy Mouallem
Art Director – FP7/BEY: Elie Fakhry
Art Director – FP7/BEY: Ribale Rayess
Copywriter – FP7/BEY: Karim Kazan
Regional Head of Strategic Planning – FP7/MENA: Tahaab Rais
Planning Manager – FP7/MENA: Carl Bou Abdallah
Account Director – FP7/BEY: Salim Fayed
Account Executive – FP7/BEY: Petra Berbari
Synopsis:
McDonald's, Lebanon's leading fast food retailer, wanted to continue to promote its new Chicken Wraps. So, we continued to use radio, a cost-effective mass-media channel in Lebanon. And we knew from the previous radio ad versions that conventional radio wouldn't be enough. We needed to disrupt the radio ads that people heard in their cars, at homes, or in their offices, making them pay attention to McDonald's Chicken Wraps. So, once again, we chose a popular music genre in Lebanon: Rap music. And created the ultimate "Chicken Rap" to promote the Chicken Wraps ;) This time, we created the ad, by combining the sounds of real chickens clucking into rap beats and rhythms. Making the raps more authentic than ever.