For its new Classe E, Mercedes Benz launch the first autonomous radio campaign, without any actors. Written, made, and released in real time. An innovative campaign from BBDO, Paris
Brand: Mercedes
Media: Radio
Category: Automotive
Agency: BBDO
Geo: France
Mercedes: The autonomous radio campaign
Advertising Agency: BBDO, France
Creatives: Julien Benmoussa, Édouard Lasserre, Julien Gragnic
Motion designer: Jeremy Delhuvenne
Account execu...