Client: Mobile Vikings
Client contacts: Calogero Macaluso, Maarten Raes, Aurélie Bemelmans
Agency: mortierbrigade
Creative Directors: Jens Mortier, Joost Berends, Philippe De Ceuster
Creatives: Girbe Bogaerts ,Jutta Callebaut
Copywriter FR : Nicolas Mouquet
Lead producer: Lore Meert
Strategy: Dorien Mathijssen
Producer: Stijn De Corte
PR Manager: Anne-Cécile Collignon
Production company: Ristretto
Director: Ralf Demesmaeker
Producer: Lies Bronselaer
DOP: Piet Deyaert
Art Department : De Kwekerij
Casting Director : Sien Josephine Theijsen
Editor: Maarten Jannssens
Compositing & grafiek: Pieter-Jan Brouwers
Music: Da Da Da Trio rerecorded by Sonhouse
Soundstudio: Sonhouse
Sound Producer: Pierre-Etienne Bonnet - Phile Bokken - Thierry Van Durme - Christophe Gérard
Project Manager: Sandy Leemans
Published: September 2018
Synopsis:
The Belgian telecom operator Mobile Vikings is launching a new plan that offers a lot of data. To announce it, mortierbrigade is revisiting the famous 80s hit called Da Da Da. The entire campaign is based on this Trio song, which has been fully rewritten to highlight the advantages of mobile internet. The campaign, obviously dubbed Da Da Ta, could well become an autumn hit…
Maarten Raes, Mobile Vikings Marketing Manager, says, “We want to differentiate ourselves from other telecom operators with our new product as well as our campaigns. Our new product, with its massive number of gigs, will make us do even better at satisfying our data-hungry (future) Vikings. And with our new campaign, we want to lay even more of a claim to the ‘data’ theme in our very own unique style.”
To achieve this, Mobile Vikings and mortierbrigade have devised a new campaign titled ‘Da Da Ta’. Throughout its 1 min 20s duration, this deadpan video illustrates what’s possible with the new 20 GB data plan. No other song better highlights all the options than ‘da da ta’. It’s possible to come up with an endless number of witty variations. The video will be released in 30 seconds clips for TV and cinema and in shorter formats for social media, while certain audio clips have also been adapted for radio spots.