Netflorist Radio A War of Words, 2 by FCB Cape Town

The Radio ad titled A War of Words, 2 was done by FCB Cape Town advertising agency for Netflorist in South Africa. It was released in Jun 2016.

Netflorist: A War of Words, 2

Media
Released
June 2016
Posted
June 2016

Awards:

The Loeries Awards 2016
RADIO COMMUNICATIONSOUTH AFRICAN NON-ENGLISH RADIO STATION COMMERCIALSCampaign Bronze
D&AD 2017
Crafts for AdvertisingSound Design & Use of Music for Radio AdvertisingGraphite Pencil
The Lisbon International Advertising Festival 2017
RadioRadio CampaignSilver

Credits & Description:

Netflorist "A War of Words" Radio Campaign - The Kitchen of Fury, Status Liked
Agency / Entrant FCB Africa (Pty) Ltd
Product Netflorist
Business sector Retail Services/Stores
Account Management Mike Di Terlizzi, Sarah Caradoc-Davies
Agency FCB Joburg (Pty) Ltd
Agency Art Director Tshepo Mosoeu
Agency Producer Evelyn Bonase
Brand Representative (Client) Thalisa Theeruth
Chief Creative Officer Brett Morris
Creative Director Suhana Gordhan
Director N/A
Executive Creative Director Jonathan Deeb
Music & Sound Composition Ross McDonald, Myles McDonald
Performance James Chiu, Lebo Modiba, Mary Makhatho
Producer N/A
Recording Studio Hey Papa Legend
Strategist Kabelo Lehlongwane
Writer Thabang Manyelo
Description:
South Africa’s largest gifting website wanted to encourage ‘everyday gifting’ and not just ‘occasion gifting’, so we decided to remind consumers of other reasons to give gifts beyond the usual anniversaries and birthdays.
When you’ve done something wrong, trying to say sorry can often end in a war of words – words that cause more harm than good. So, saying sorry is better said with flowers. In this spot, a battle unfolds between loved ones. The typical words of anger, frustration and disappointment you hear in a fight, are not just words, they become actual weapons – on a battlefield.