Pedigree Radio Dribble Cry by Colenso BBDO Auckland

The Radio ad titled Dribble Cry was done by Colenso BBDO Auckland advertising agency for Pedigree in New Zealand. It was released in Mar 2017.

Pedigree: Dribble Cry

Media
Released
March 2017
Posted
March 2017
Copywriter
Creative Group Head
Art Director
Creative Group Head
Executive Creative Director
Production Agency
Director

Awards:

Cannes Lions 2017
RadioRadio & Audio: MiscellaneousSilver Lion Campaign
Spikes Asia 2017
RadioScriptSilver Spike Campaign

Credits & Description:

A child is the centre of any parent’s life. So when that child grows up and moves out, it can be hard. Pedigree has taken it upon themselves to help parents through this difficult life stage. How? By replacing their child with a dog.
The Pedigree Child Replacement Programme is an adoption campaign squarely targeted at'Empty Nesters' that aims to get dogs out of shelters and into homes that need them. An adoption campaign that pairs abandoned dogs with abandoned parents. Agency: Colenso BB...

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