Exclusive Books Radio Orange Woolf [mp4] by FCB Cape Town

The Radio ad titled Orange Woolf [mp4] was done by FCB Cape Town advertising agency for subbrand: Penguin Classics collection (brand: Exclusive Books) in South Africa. It was released in Oct 2016.

Exclusive Books: Orange Woolf [mp4]

Media
Released
October 2016
Posted
October 2016
Industry
Executive Creative Director
Creative Director
Production Agency

Awards:

Cannes Lions 2017
RadioCraft: Casting & PerformanceBronze Lion

Credits & Description:

This is a radio campaign for Exclusive Books to promote the Penguin Classics collection - a series of books featuring some of the world's best writers packaged in very plain covers.
It imagines how famous authors might have described the colour of their own Penguin Classics book cover. And aims to demonstrate that when the writing is good enough, a plain cover is all you need.
Media: Radio
Category: Entertainment & leisure
Client: Exclusive Books
Agency: FCB Cape To...

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