Exclusive Books Radio Red Tolstoy [mp4] by FCB Cape Town
The Radio ad titled Red Tolstoy [mp4]
was done by FCB Cape Town advertising agency for subbrand: Penguin Classics collection (brand: Exclusive Books) in South Africa. It was released in Apr 2017.
Exclusive Books: Red Tolstoy [mp4]
Media
Released
April 2017
Posted
April 2017
Market
Industry
Agency
Executive Creative Director
Creative Director
Production Agency
Credits & Description:
This is a radio campaign for Exclusive Books to promote the Penguin Classics collection - a series of books featuring some of the world's best writers packaged in very plain covers.
It imagines how famous authors might have described the colour of their own Penguin Classics book cover. And aims to demonstrate that when the writing is good enough, a plain cover is all you need.
Media: Radio
Category: Entertainment & leisure
Client: Exclusive Books
Agency: FCB Cape To...
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