Epica Awards 2017 | ||
---|---|---|
Radio | Radio Advertising | Bronze |
LIA Awards 2017 | ||
Pharmaceuticals | Campaign | Silver Winner |
Health & Wellness | Multi-platform Campaign | Silver Winner |
Entrant: Mccann Canada, Toronto
Brand: Prostate Cancer Canada
Corporate Name of Client: Prostate Cancer Canada
Media Agency: M Calgary
Media Planner: Jennifer Bender
Agency: McCann Canada, Toronto
Chief Creative Officer: Darren Clarke
Executive Creative Director: Josh Stein
Associate Creative Directors: Taylor McCarthy/Chris Paleczny
Copywriters: Darren Clarke/Taylor McCarthy
Art Directors: Chris Paleczny/Nick Noh
Agency Producer: Jacqueline Bellmore
Head of Production: Sean O'Brien
Production Company: Suneeva, Toronto
Director: Matt Smuckler
Executive Producer: Geoff Cornish
Producer: Katy Maravala
Director of Photography: Tico Poulakakis
Post-Production Company: School Editing, Toronto
Executive Post-Producer: Emily Torontow
VFX Company: Alter Ego Post, Toronto
Alter Ego Post Producers: Cheyenne Bloomfield/Jane Garrah
Additional Effects By: David Whiteson/Alexa Salzburg
Colourist: Clinton Homuth
Editing Facility: School Editing, Toronto
Editors: Jon Devries/Rita Ushakova/Adrian Ryan
Sound Design Company: Grayson Matthews, Toronto
Sound Engineer: Brian Bernard
Synopsis:
Not enough Men are getting their prostates checked by a Doctor because they feel uncomfortable about it. So, in our ads, we have a Doctor give some alternatives to Men that are highly unlikely and much more uncomfortable in order to make getting their prostate's checked by a Doctor not seem so bad.