Prostate Cancer Foundation Radio Your Friend [audio] by MacLaren McCann Toronto

The Radio ad titled Your Friend [audio] was done by MacLaren McCann Toronto advertising agency for Prostate Cancer Foundation in Canada. It was released in Nov 2016.

Prostate Cancer Foundation: Your Friend [audio]

Media
Released
November 2016
Posted
November 2016
Market
Copywriter
Chief Creative Officer
Executive Creative Director
Copywriter
Associate Creative Director
Art Director
Art Director
Associate Creative Director

Awards:

Epica Awards 2017
RadioRadio AdvertisingBronze
LIA Awards 2017
PharmaceuticalsCampaignSilver Winner
Health & WellnessMulti-platform CampaignSilver Winner

Credits & Description:

Entrant: Mccann Canada, Toronto
Brand: Prostate Cancer Canada
Corporate Name of Client: Prostate Cancer Canada
Media Agency: M Calgary
Media Planner: Jennifer Bender
Agency: McCann Canada, Toronto
Chief Creative Officer: Darren Clarke
Executive Creative Director: Josh Stein
Associate Creative Directors: Taylor McCarthy/Chris Paleczny
Copywriters: Darren Clarke/Taylor McCarthy
Art Directors: Chris Paleczny/Nick Noh
Agency Producer: Jacqueline Bellmore
Head of Production: Sean O'Brien
Production Company: Suneeva, Toronto
Director: Matt Smuckler
Executive Producer: Geoff Cornish
Producer: Katy Maravala
Director of Photography: Tico Poulakakis
Post-Production Company: School Editing, Toronto
Executive Post-Producer: Emily Torontow
VFX Company: Alter Ego Post, Toronto
Alter Ego Post Producers: Cheyenne Bloomfield/Jane Garrah
Additional Effects By: David Whiteson/Alexa Salzburg
Colourist: Clinton Homuth
Editing Facility: School Editing, Toronto
Editors: Jon Devries/Rita Ushakova/Adrian Ryan
Sound Design Company: Grayson Matthews, Toronto
Sound Engineer: Brian Bernard
Synopsis:
Not enough Men are getting their prostates checked by a Doctor because they feel uncomfortable about it. So, in our ads, we have a Doctor give some alternatives to Men that are highly unlikely and much more uncomfortable in order to make getting their prostate's checked by a Doctor not seem so bad.