Quikrete Radio Long Story Short, 3 by Fitzgerald+co.

The Radio ad titled Long Story Short, 3 was done by Fitzgerald+co. advertising agency for Quikrete in United States. It was released in Oct 2016.
Advertising campaign: Long Story Short

Quikrete: Long Story Short, 3

Brand
Quikrete
Media
Radio
Released
October 2016
Posted
October 2016
Market
United States
Industry
Construction & Civil Engineering
Agency
Fitzgerald+co.
Executive Creative Director
Wes Whitener
Chief Creative Officer
Noel Cottrell
Copywriter
Ryan Waite
Executive Creative Director
Mitch Bennett
Copywriter
Matt Shoemake
Copywriter
Carl Corbitt
Copywriter
Meredith Young
Copywriter
Shawn Perritt​

Awards:

D&AD 2017
Writing for AdvertisingWriting for Radio & AudioWood Pencil

Credits & Description:

Agency: Fitzgerald & Co
Client: Quikrete
Chief Creative Officer: Noel Cottrell
Executive Creative Director: Mitch Bennett
Executive Creative Director: Wes Whitener
Executive Producer: Christine Sigety
Senior Producer: Dustin Levine
Sound: Acoustech
Copywriter: Shawn Perritt​
Copywriter: Matt Shoemake
Copywriter: Carl Corbitt
Copywriter: Meredith Young
Copywriter: Ryan Waite
Sound Designer: Gopal Swamy
Synopsis:
Concrete takes forever to dry. But not our 30-year client Quikrete, the leading brand in the United States. Quikrete dries fast, end of story. To dramatize that product benefit, we created “Long Story Short” – a campaign of super quick 10-second radio spots that imagine other traditionally long stories happening as quickly as Quikrete.