Quikrete Radio The Sun by Fitzgerald+co.

The Radio ad titled The Sun was done by Fitzgerald+co. advertising agency for Quikrete in United States. It was released in Mar 2015.
Advertising campaign for Quikrete

Quikrete: The Sun

Brand
Quikrete
Media
Radio
Released
March 2015
Posted
March 2015
Market
United States
Industry
Construction & Civil Engineering
Agency
Fitzgerald+co.
Chief Creative Officer
Noel Cottrell
Copywriter
Mitch Bennett
Copywriter
Matt Shoemake
Copywriter
Josh Shelton

Awards:

LIA (London International Awards), 2015
Radio & AudioCampaignSilver Winner

Credits & Description:

Entrant: Fitzgerald & Co, Atlanta
Corporate Name of Client: Quikrete
Agency: Fitzgerald & Co, Atlanta
Chief Creative Officer: Noel Cottrell
Group Creative Directors: Mitch Bennett/Wes Whitener
Copywriters: Mitch Bennett/Josh Shelton/Matt Shoemake
Executive Agency Producer: Christine Sigety
Sound Design Company: Acoustech
Audio Engineer: Gopal Swamy
Description of the Project:
Concrete takes forever to dry. But not Quikrete. Quikrete dries fast, end of story. To dramatize that product benefit, we created “Long Story Short” – a campaign of super quick 10-second radio spots that imagine other traditionally long stories happening as quickly as Quikrete.