Rac Radio Ignore by J. Walter Thompson Perth

The Radio ad titled Ignore was done by J. Walter Thompson Perth advertising agency for Rac in Australia. It was released in Feb 2016.
Advertising campaign: RAC Monitored Alarms

Rac: Ignore

Brand
Rac
Media
Radio
Released
February 2016
Posted
February 2016
Market
Australia
Industry
Electronic Devices & Home Appliances
Agency
J. Walter Thompson Perth
Executive Creative Director
Simon Langley
Account manager
Adam Mcglashan
Creative Director
Dav Tabeshfar. Paul Coghlan
Copywriter
Wilora Keeley
Art Director
Tim Newton

Awards:

Spikes ASIA 2016
RadioRadio & Audio: Durable Consumer GoodsSilver Spike

Credits & Description:

J. Walter Thompson decided to highlight the benefit of RAC’s 24/7 monitored alarm systems by pointing out that you can’t always rely on your neighbours to pay attention to normal, unmonitored, home alarms.
Media: Radio
Category: Home electronics
Client: RAC WA
Agency: J. Walter Thompson Perth
Country: Australia
Executive Creative Director: Simon Langley
Creative Director: Dav Tabeshfar
Copywriter: Wilora Keeley
Art Director: Tim Newton
Account Director: Tammy Hackett
Agency Producer: Ellen Fraser
Account manager: Adam McGlashan
Client RAC Security - Penny Newcombe
Sound Studio - Brainestorm
Sound Engineer - Nick Gallagher