A road safety radio campaign that quickly highlights the difference between good driving behaviour and irresponsible driving behaviour. This is part of the larger 'Zero Heroes' above the line camaign that recognises and thanks the 800,000+ good drivers in Western Australia - drivers with zero demerit points - for doing the right thing. And it encourages them to use their influence to make a difference to the driving behaviour of others.
Media: Radio
Category: Government
Client...