D&AD 2017 | ||
---|---|---|
Writing for Advertising | Writing for Radio & Audio | Yellow Pencil |
Agency: Ddb Chicago
Client: Wrigley/Mars Inc.
Executive Creative Director: Mark Gross
Copywriter: Colin Corcoran
Copywriter: Tim Green
Creative Director: Tim Green
Creative Director: Colin Corcoran
Recording Engineer: Nicholas Papaleo
Synopsis:
The objective was to create Skittles’ first ever pure brand radio spots, something the client had yet to make a part of its iconic “Taste The Rainbow” campaign, which debuted in 2004.
The Skittle...