SOCIEDAD ARGENTINA DE UROLOGIA (SAU): Break the Taboo

Credits & Description:

Brand SOCIEDAD ARGENTINA DE UROLOGIA (SAU)
Entrant SOCIEDAD ARGENTINA DE UROLOGÍA BUENOS AIRES
SOCIEDAD ARGENTINA DE UROLOGíA Buenos Aires, Argentina Entrant Company
GREY ARGENTINA Buenos Aires, Argentina Idea Creation
CASTA DIVA Buenos Aires, Argentina Production
Hernán Kritzer Grey Argentina Chief Creative Officer
Alejandro Devoto Grey Argentina Group Creative Director
Lisandro Cardozo Grey Argentina Head of Art & Creative Director
Florencia Loda Grey Argentina Creative Director
Rodrigo Raices Grey Argentina Creative Director
Rodrigo Raices Grey Argentina Copywriter
Florencia Loda Grey Argentina Art Director
Juan Carlos Barrios Grey Argentina Agency Producer
Pablo Molina Grey Argentina Agency Producer
Jonathan Perel Casta Diva Director
Sergio Garrido Indigo Music Design Executive Producer
Soledad Bruno Indigo Music Design Executive Producer
Marcos Hernandez Casta Diva Executive Producer
Daniela Rivero Casta Diva Producer
Mey Frontera Indigo Music Design Sound Design Producer
Romina Trabazos Indigo Music Design Music Design Producer
Hernan Escudero Indigo Music Design Sound Engineer
Luciana Contreras Indigo Music Design Sound Engineer
Felix Soifer Casta Diva Editor
Demian Rodenstein Casta Diva Photography Director
Máximo Lorenzo Grey Argentina CEO
Diego Medvedocky Grey Latam CCO Latam
Eduardo Maruri Grey Latam CEO Latam

Brief Explanation
Prostate cancer is the most common cancer in adult men. Early detection can save many lives, but the examination used to detect it is considered a taboo topic. On top of this, many believe it's an uncomfortable, painful and invasive procedure. To prove that it isn't, and to help shatter that taboo, we created a radio spot in which the test was carried out on the speaker as he recorded himself. At the end of the spot, the speaker invited listeners to discover how inoffensive the test by watching the video of the experience on the social platforms of the Argentine Society of Urology (https://www.facebook.com/SocArgUrologia).
Please see attached case film

Script (English)
VO: Prostate cancer is the most common malignant tumour in adult men.
After the age of 50, you should have a yearly check-up, like I do, and ignore the taboo.
The examination is not painful, doesn’t cause any discomfort and takes just a few seconds.
Actually, I was able to make this commercial as they examined me, and nobody even noticed.
Check it out on the Argentine Society of Urology fanpage.
Argentine Society of Urology
A yearly check-up can save your life.