Spikes Asia, 2014 | ||
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Radio | PRODUCT/SERVICE: CARS & AUTOMOTIVE SERVICES | Bronze Spike |
By default, humans doubt and therefore, reject the unfamiliar. Sri Lankan's are creatures of habit and trust only fuel cars, as that is what they are used to driving. They are sceptical of the concept of an electric car, deeming it too strange and futuristic. Too unbelievable to be considered feasible.
Category: Automotive
Client: E Lanka Automovie (Pvt) Ltd.
Agency: TBWA Sri Lanka
Production: Stik Figure Sound Studio
Country: Sri Lanka
Chief Creative Officer:...