On the eve of Australia's premier horse racing carnival, eye care retailer Specsavers and Cummins & Partners, Melbourne created a radio commercial featuring an eyesight addled race caller. Blundering through the race, he calls it as he sees it. Which is more than a few lengths away from reality. The message: Should've Gone to Specsavers.
Media: Radio
Category: Retail services
Client: Specsavers Optical Group
Agency: Cummins&Partners, Melbourne
Country: Australia