Young kids often humanise inanimate objects around their home. For example, they'll greet and farewell a couch or their bed. This spot from M&C Saatchi uses this insight to communicate the fact that for thousands of Australian children and women, their car is their home.
Media: Radio
Category: Charities & appeals
Client: St Vincent de Paul
Agency: M&C Saatchi
Country: Australia
Chief Creative Officer: Andy DiLallo
Executive Creative Director: Michael Can...