Roses Creative Awards, 2016 | ||
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Radio | Radio Campaign | Silver |
Not all 4x4s are 4x4. Driver's only realise this when it's all too late. So Subaru UK needed to tell people that their cars come with Symmetrical All-Wheel Drive as standard. Meaning they can do a better job than most (so-called) 4x4s on the market. So, BJL, Manchester created a tongue-in-cheek radio campaign where our listeners feel like they’re eavesdropping in on real emergency rescue phone call conversations.
Media: Radio
Category: Automotive
URL: http://subaru.co.uk/subaru...