Subaru: Ruxton Forest

Credits & Description:

Media: Radio
Category: Automotive
Client: Subaru UK
Agency: BJL, Manchester
Production: LBS
Country: United Kingdom
Creative Director: Karl Stones
Creative Director: Richard Pearson
Art Director: Katie Bradshaw
Copywriter: Ryan Griffiths
Sound Design: Adders Jeffery
Account Director: Nicola Shea
Radio Director: Adders Jeffery
Managing Partner: Jackie Holt
Head of Campaign Management: Caroline Maloney
Group Marketing Director: Chris Hawken
When Your Car Can't, Subaru Can
Not all 4x4s are 4x4. Driver’s only realise this when it’s all too late. So Subaru UK needed to tell people that their cars come with Symmetrical All-Wheel Drive as standard. Meaning they can do a better job than most (so-called) 4x4s on the market. So, we created a tongue-in-cheek radio campaign where our listeners feel like they’re eavesdropping in on real emergency rescue phone call conversations. Throughout the series, we hear various drivers call for help and complain that their 4x4s are stuck. We then hear a no nonsense operator who kindly sends a Subaru to the customer’s rescue.
URL: http://subaru.co.uk/subaru-can/