Client: The Law Offices of Darren Kavinoky
Product: 1-800-NoCuffs
Agency: Undnyable, Lake Oswego, OR
Chief Creative Officer: Justin Hooper
Creative Director, Copywriter: Sydney Arkin
Director of Content Production: Melissa Cottingham
Production Company: Undnyable
Director: Justin Hooper
Director of Photography: Nick Mahar
Executive Producer: Scott Wickman
Editor: Josh Dennis
Animation, Visual Effects Production: Undnyable
VFX Supervisor / Creative Director: Sean Hooper
Colorist: Josh Dennis
Audio Mix & Sound Design: On Music & Sound
Mixer/Sound Design: Chris Winston
Media Company: Nice Dog Media
President: Michelle Murphy
Published: June 2018
Synopsis:
Undnyable, the new outsourced in-house agency founded by former 72andSunny Alumni, Justin Hooper, recently completed its first 360º campaign for “1-800-No-Cuffs” celebrity attorney Darren Kavinoky.
The campaign utilizes humor to bring attention to the seriousness of driving under the influence via a ‘miracle’ product: the De-Alcohol-Orizer. It’s depicted as an air freshener that can neutralize all alcohol and other drugs in your system when consumed. In the :30 and :60 spots, we see “Bob” stumbling out of a bar, obviously intoxicated. After he’s pulled over by police, he hastily grabs his De-Alcohol-Orizer and chews it whole, allowing him to register a miraculous 0.00 on the baffled policeman’s breathalyzer. A product shot and super offers five De-Alcohol-Orizers for $19.99. “Sound too good to be true?”
His VO, and then Kavinoky himself, appears, “Unfortunately, it is. A DUI won’t just go away.” He goes on to discuss his firm and services and ends with his tagline “No one looks good in handcuffs…. unless you’re into that sort of thing.”
“Obviously the best solution to avoid a DUI is to not drink and drive,” says Undnyable Founder and Chief Creative Officer Justin Hooper. “But if you’re ever unfortunate enough to end up in that situation, you’re going to wish there was an easy way out. So we tapped into that moment of sheer panic in a memorable and humorous way to remind people that there’s just no easy way out. Luckily, the experts at 1-800-NoCuffs can genuinely help you when you need it most.”