Advertiser: TRUVO GOLDEN PAGES
Agency: HAPPINESS BRUSSELS
Category: Best Integrated Campaign Led by Promotion and Activation
Advertising campaign: VALENTINE
Scriptwriter: Mathieu Cardon
Scriptwriter: Philip Vandenberghe
Scriptwriter: Roselyne Collart
Other Credits:
Executive Creative Director: Dominique Van Doormaal
Account Manager: Hans Smets
Account Manager: Julie Bastin
Account Supervisor: Hans Smets
Executive Creative Director: Karen Corrigan
Other Credits: Concept Providers: Usman Abdul, Karel De Mulder
Planner: Joris Joosten
Chief Creative Officer: Karen Corrigan
Account Manager: Nejwa Jacobs
Script In English
FVO: Listen up Men! Get out your smartphones and launch Shazam.
Why? Well, do you remember all those Valentine's days you forgot to celebrate over the years. It won't happen again this year, as during this radio commercial Shazam has downloaded the mobile app 'A Table' from Goldenpages.be for you directly on to your phone. This application will remind you that it's Valentines day, so now you've got enough time to book a restaurant and a cab.
Did you ever think romance could be that simple?MNEMONICFVO: Goldenpages.be. We're from here.
Brief Explanation
The campaign was supported by print adverts in lifestyle magazines and posters posted in both men's and ladies' rooms in bars and restaurants across Belgium; the men were reminded about Valentine's Day and invited to download the "A Table" app; the women are tipped off about the reminder, quashing any possible excuses of Valentine's amnesia. The men were informed that their spouses also got the message. In radio we targeted both men and woman via typical radio stations. The men were pushed to download the app via four consecutive 30 second radio spots aired across five Belgian radio stations.