Verizon: First Responders First - LAURA

Credits & Description:

Brand VERIZON
Entrant MCCANN NEW YORK
McCANN NEW YORK New York, USA Entrant Company
McCANN NEW YORK New York, USA Idea Creation
CHELSEA PICTURES New York, USA Production
ROCK PAPER SCISSORS New York, USA Production
HUMAN New York, USA Production
SONIC UNION New York, USA Production
WEBER SHANDWICK New York, USA PR
ZENITH New York, USA Media Placement
R/GA NEW YORK New York, USA Additional Company
MAX RICHTER Berlin, GERMANY Additional Company
CRAFT WORLDWIDE New York, USA Additional Company
Rob Reilly McCann WorldGroup Global Creative Chairman
Eric Silver McCann New York Chief Creative Officer North America
Sean Bryan McCann New York Co-Chief Creative Officer NY
Tom Murphy McCann New York Co-Chief Creative Officer NY
Pierre Lipton McCann New York Global Executive Creative Director
Cam Hoelter McCann New York SVP Executive Creative Director
Marco Pupo McCann New York SVP Executive Creative Director
Ryan Paulson McCann New York VP Creative Director
Jason McKean McCann New York VP Creative Director
Hope Nardini McCann New York Senior Copywriter
David Yankelewitz McCann New York Copywriter
Aaron Mosher McCann New York Art Director
Nathy Aviram McCann New York Chief Production Officer
John Mac McAdorey McCann New York SVP Executive Producer
Meredith Witte McCann New York Senior Producer
Eric Johnson aka DJ Bunny Ears McCann New York Executive Music Producer
Dan Gross McCann New York Music Producer
Danielle Korn McCann New York EVP Director Broadcast Producer
Dominic Whittles McCann New York EVP Executive Account Director
Alex Caredes McCann New York Executive Account Director
Michael Page McCann New York VP Account Director
David Webster McCann New York Executive Strategy Director
Dennis Hurley McCann New York VP Strategy Director
Bristol Parish McCann New York Associate Project Manager
Amir Bar-Lev Chelsea Pictures Director
Lisa Mehling Chelsea Pictures Executive Producer
Pat McGoldrick Chelsea Pictures Executive Producer
Ted Guard Rock Paper Scissors Editor
Mikkel EG Nielsen Rock Paper Scissors Editor
Paul Weiss Sonic Union Mix Engineer

Entry Summary
This past year, the United States experienced a devastating number of natural disasters. From Hurricanes Harvey, Irma and Maria which affected much of the South, to tornadoes in the Midwest, to wildfires in California. During these emergencies, Verizon worked while other networks crumbled under the pressure of mass amounts of simultaneous calls. Which is why more First Responders relied on it than any other network.

Unfortunately, these First Responders often don’t get the thanks they deserve. In the shock and trauma of disasters and rescues, survivors often don’t have a chance to say thank you. And tracking First Responders down later can be nearly impossible for survivors. We wanted to give First Responders the thanks they deserve by connecting them with those who have the most gratitude: the people they rescued.

Brief Explanation
Lieutenant Jack Ray saved Cedricka Carver from a fire in Illinois four years ago. Today, she calls him to say thank you, and he’s surprised to learn that she was pregnant at the time.

1. LAURA
Script (English)
SFX: ringing
Cue music.
Admin: City of Dupont Fire Department.
Laura: Hi, I’m trying to reach John. Is he available?
Admin: Uh he is, hold on just one second.
John: This is John. How can I help you?
Laura: Hi John, my name is Laura Vaughns and I am calling you because um, I was one
of the victims in the Amtrak crash. I was on one of the first ambulances that left
there.
John: Uh, I actually remember a lady who had a pretty good shoulder injury that we
helped in and out of the ambulance. And um…
Laura: Yeah that was me. I am so happy to talk to you.
I just want to say thank you. That was probably the worst day of my life. And it was so scary. And I don’t have enough words to tell you how thankful I am. So, from the bottom of my heart, thank you so much.
John: We really appreciate the fact that you took time to look us up and to offer thanks
to us.
AVO: First responders answer the call. Our job is to make sure they can get it.
Verizon. America’s most reliable network.