Wendy's: Holding it Down

Credits & Description:

Brand WENDY'S
Entrant VML KANSAS CITY
VML Kansas City, USA Entrant Company
VML Kansas City, USA Idea Creation
SIX COURSE Los Angeles, USA Production
KETCHUM New York, USA PR
SPARK FOUNDRY New York, USA Media Placement
Debbi Vandeven VML Global Chief Creative Officer
John Godsey VML North American Chief Creative Officer
Jen McDonald VML Executive Director, Client Engagement
Bret Smith VML Group Planning Director
Chris Corley VML Executive Creative Director
Pat Piper VML Group Creative Director
Jordan Gray VML Creative Director
Ant Tull VML Associate Copywriter
Monika Hoang VML Senior Art Director
Annie Gerker VML Campaign Program Manager
Zach Mendenhall VML Account Director, Client Engagement
John New VML Associate Account Manager
Christina Miller VML Associate Director, Connections & Social Strategy
Matt Keck VML Associate Director, Conversation Design
Dorado Quick VML Senior Copywriter
Kurt Kane Wendy's Chief Concept and Marketing Officer
Jimmy Bennett Wendy's Senior Director, Media
Carl Loredo Wendy's Vice President, Brand & Advertising
Ryan Kefer Spark Foundry Vice President, Digital and Strategy Director
Melissa Golden Ketchum Senior Vice President, Cause Marketing and Client Services
Archie Davis Six Course, Inc. Creative Director
Mike Reese Six Course, Inc. Art Director
Erica Hudson VML Supervisor, Client Engagement
Marissa Kandel Ketchum Vice President, Media Strategist
Jeremy Cline VML Analyst, Strategy & Insights
Allison Pierce VML Group Creative Director
Aaron Evanson VML Executive Creative Director
Laura Picicci VML Campaign Program Manager

Entry Summary
Wendy’s Twitter is known for its sassy tone, taking jabs at competitors within the restaurant industry, and many of our Twitter interactions appear in the songs. Wendy’s key brand equities such as the Baconator and even recent campaign success stories like #nuggsforcarter also appear in the song lyrics. Going a step further, we included rap pop culture references such as Jay-Z’s “4:44” album, which happens to be the name of a Wendy’s value meal, and Drake’s “Trigger Fingers,” which we riffed on with “Twitter Fingers.”
Brief Explanation
The tracks on this audio execution bring the Wendy's social voice to life and provide a venue for Wendy's to take recent Twitter interactions and rap battles to the hip-hop space. Wendy's felt hip-hop was the best genre to express their voice - it's only natural for fresh beef to translate seamlessly into the world of rap beef. By turning the @Wendys Twitter handle into a recording artist, Wendy's was newly relevant to our customers and followers through infectious beats and witty lyrical ties to many of the brand's core equities.

HOLDING IT DOWN
at Wendys
[INTRO]
Uh, yeah
[CHORUS]
Wendy’s been holdin’ it down for like a minute now
Mickey *Bleep* was tryna to beef, it’s time to finish now
The team can handle any problem, that’s all principal
You get it now, chicken shack, you actin’ really wild
Quiet that down, Wendy’s leave them all without a sound
This ain’t no cakewalk, we run the town for many miles
This ain’t no cakewalk, we run the town for many miles
[VERSE 1]
Now, what’s more childish than Twitter beef?
Especially when you know you really can’t compete
They should rethink whatever is in that recipe
And everything I serve and kick it more than special teams
I’m Socrates ‘cause all your ideas just come from me
They love Wendy’s ‘cause everything is so quality
Can’t be no king, yo burgers ain’t the finest thing
I can’t believe you peasants have the audacity
You took a L the day you thought to come after me
“So what’s the beef?” they threaten and now I really see
They threaten and now I really see, hah
They threaten and now I really see
[CHORUS]
Wendy’s been holdin’ it down for like a minute now
Mickey *Bleep* was tryna to beef, it’s time to finish now
The team can handle any problem, that’s all principal
You get it now, chicken shack, you actin’ really wild
Quiet that down, Wendy’s leave them all without a sound
This ain’t no cakewalk, we run the town for many miles, yeah
This ain’t no cakewalk, we run the town for many miles
[VERSE 2]
Now, um, the jig is up
You wanna beef with me? Then really, you pressed your luck
The problem is you didn’t recognize I give no clucks
So wrap it up, turn these chickens to rubber ducks
And BK, don’t think that you got away
You copied my old menu and put it out on replay
They bring it back like rebates, fresh food on your dinner plate
You killin’ me smalls, okay? Uh, I’ma say it again
Don’t play with me, it ain’t safe, can’t always have it yo way
So give it up like today and we won’t have this again
[CHORUS]
Wendy’s been holdin’ it down for like a minute now
Mickey *Bleep*, you need to stop it, boy, you finished now
The team can handle any problem, that’s all principal
You get it now, chicken shack, you actin’ really wild
Quiet that down, Wendy’s leave them all without a sound
This ain’t no cakewalk, we run the town for many miles, yeah, hah
This ain’t no cakewalk, we run the town for many miles