An advertising message is placed inside a music track. At 55 seconds into 'I See Red' Tim Finn (the artist) interrupts the song urging people to go online and sign The Last 55 petition to help save the Maui's Dolphins. After the message from the artist the song continues. The song airs as radio content. Agency: Ogilvy & Mather, New Zealand.
Category: Charities & appeals
Client: WWF
Agency: Ogilvy & Mather New Zealand
Country: New Zealand
Executive Creative Director: Angs Hennah
Creative: Henry Wall
Creative: Mitchell Sutton
Creative: paul kim
Creative: Angus Hennah