2k Sports Film, Digital NBA 2K17 & Fitbit Team Up! [alternative version] by Crispin Porter + Bogusky Los Angeles
The Film titled NBA 2K17 & Fitbit Team Up! [alternative version]
was done by Crispin Porter + Bogusky Los Angeles advertising agency for 2k Sports in United States. It was released in Oct 2016.
2k Sports: NBA 2K17 & Fitbit Team Up! [alternative version]
Brand
Released
October 2016
Posted
October 2016
Market
Chief Creative Officer
Creative Director
Creative Director
Awards:
| One Show 2017 | ||
|---|---|---|
| Interactive | Innovation In Interactive: Gaming | Merit |
| Epica Awards 2017 | ||
| Branded Content & Entertainment | Branded Games | Silver |
| Clio Awards 2017 | ||
| Direct | Product/Service: Digital/Mobile | Bronze |
| The Lisbon International Advertising Festival 2017 | ||
| Innovation | Creative Innovation | Silver |
| Cannes Lions 2017 | ||
| Digital Craft | Technology: Innovative Use of Technology | Bronze Lion |
Credits & Description:
NBA 2K and Fitbit have teamed up to create this interactive campaign which boost's your virtual "NBA 2K" character's player rating the more you exercise outside of the game. Agency: Crispin Porter + Bogusky USA.
Title: Nba 2k Boost
Media: Interactive
Alternative Title: Boost
Category: Health & safety
Client: NBA 2K/Fitbit
Advertiser / Brand: Nba 2k (Nba2k)
Product: Video Game
Agency: Crispin Porter + Bogusky USA
Country: United States of Amer...
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