Legendary director Allen Hughes steps onto the court with LeBron James to unveil the world of next-gen NBA 2K14. In the Zambesi LA created spot, titled "Reign," the Believe Media director blends a barely distinguishable mix of live-action and gaming footage. It's only when red pixels wash over LeBron do we realize he has transitioned into the virtual version with the game's most realistic graphics yet.
Brand: 2K
Product: NBA 2K14
Title: “Reign”
Media: TV
Category: G...