2k Sports Film Reign by Zambezi

The Film titled Reign was done by Zambezi advertising agency for 2k Sports in United States. It was released in Oct 2013.

2k Sports: Reign

Media
Released
October 2013
Posted
October 2013
Production Agency
Director
Copywriter
Agency
Creative Director

Credits & Description:

Legendary director Allen Hughes steps onto the court with LeBron James to unveil the world of next-gen NBA 2K14. In the Zambesi LA created spot, titled "Reign," the Believe Media director blends a barely distinguishable mix of live-action and gaming footage. It's only when red pixels wash over LeBron do we realize he has transitioned into the virtual version with the game's most realistic graphics yet.
Brand: 2K
Product: NBA 2K14
Title: “Reign”
Media: TV
Category: G...

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