Brand: 7up
Advertiser: Pepsico
Agency: Impact Bbdo Dubai, Dubai
Managing Partner: Roni Chamcham
Chief Creative Officer: Walid Kanaan
Executive Creative Director: Fadi Yaish
Copywriter: Chris Jabre/William Mathovani/Sarah Berro
Art Director: Marie Claire Maalouf
General Manager: Philippe Berthelot
Account Director: Matthieu Diette
Pr Support: Karim Diab
Agency Producer: Rawad Keyrouz/Emilie Haddad
The Brief: The Lebanese Civi...