Aami Film Case study by Ogilvy & Mather Melbourne
The Film titled Case study
was done by Ogilvy & Mather Melbourne advertising agency for Aami in Australia. It was released in Jun 2018.
Aami: Case study
Brand
Media
Released
June 2018
Posted
March 2020
Market
Industry
Awards:
| Ad Stars 2018 | ||
|---|---|---|
| Social & Influencer | Product & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services | Crystal |
Credits & Description:
Brand AAMI
Agency: Ogilvy Melbourne
SENIOR ART DIRECTOR: RYAN CLAYTON
Synopsis:
Situation.
Despite its reputation as quite a tolerant and open-minded society, Australia had not legalised same-sex marriage. A postal plebiscite was called but rather than bringing people together, it arose ugly divisions.
Brief.
In this climate, AAMI, Australia’s leading insurance company, saw an opportunity to show their commitment to protect every Australian. <...
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