Client: Absolut Mexico
Agency: Cult
ECD: Constantin Bjerke
Creative Director: Ana Moutinho
Business Manager: Oscar Evans
Production Company: Cult
Executive Producer: Constantin Bjerke
DOP: Michael Richard Johnson
Post Production: Michael Johnson
Published: December 2017
Synopsis:
#ANightForChange is part of a global Absolut movement that began in Sept 2017. In Mexico, #ANightForChange brings together artists and local businesses to help revitalize and reinvigorate the community, contributing to the efforts of #JuntosNosLevantamos [Together We Rise]. Working with local Mexican artist Meteoro, alongside the support of BetaRok75 (UK) and Emily Gray (Canada), the artists will send a message of solidarity to the community, inspired by the beauty and strength that Mexicans showed after the earthquake on 19th September 2017. Restaurants, bars and galleries of La Roma have joined the initiative, looking to recover the colour and vitality that has always characterized the area.