Client: The Absolut Company
Agency: BBH Singapore
Production: Psyop
Director: Todd Mueller
Director: Kylie Matulick
Creative Director: Gaston Soto
Creative Director: Nikhil Panjwani
Creative: Avril Chua
Creative: Stephanie Gwee
Creative: Sid Lim
Producer: Justin Booth-Clibborn
Producer: Joe Maggiore
Producer: My Linh Truong
Producer: Noah Goldsmith
Producer: Andrea Panda
Producer: Michael Schlenker
The Absolut Company
VP Marketing: Charl Bassil
Chief Creative Officer: Tad Greenough
Head of Brand Creative: Sina Neubrandt
Marketing Manager: Filip Kiisk
Senior Brand Manager: Ylva Lundberg
Brand Managers: Maxime Henain, Oscar Danielsson, Hedda Helgesen
BBH
Global Leadership: Joakim (jab) Borgstrom, Adam Arnold
Singapore Leadership: Sascha Kuntze, Sid Tuli
Business Leadership: Lynette Chua, Grace Lee, Alicia Tiong, Paisley Wright, Fran Suffling, Marina Atanassova, Lauren Gillies
Strategy: Lilli English, Faraaz Marghoob, Aarohi Dhir
Production: Wendi Chong, Wendi Chong, Wendi Chong
Black Sheep Studio: Eddie Jackson, Sally Liu, Eva Loo, Sok Wah Leow, Lee Adamson, Christopher Leow, Pang Wei Fong, Tammy Quah
Stink
Andrew Levene, Fran Thompson, Kelly Brown
The Marketing Arm
Mick Carter (Manchester), Sorcha Collister (London), Valerie Holmes (Chicago), Maggie Qu (Shanghai), David Wales (Dallas)
Photographers
GL Askew II, Conor McDonnell, Sean Marc Lee
Production Partners
Bauie Productions (LA), Butter Music + Sound (LA), Episode Films (Taipei), Fuse Adventures in Audio (Singapore), Illusion CGI Studio (Bangkok)
Published: November 2020
Country: Singapore
Synopsis:
In a major new global campaign BBH Singapore has launched Absolut’s new brand platform titled ‘It’s In Our Spirit’. The campaign looks forward to a time when being together is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections. The ambitious Absolut global campaign, features four talents of diverse backgrounds who all champion open and honest conversation: Tessa Thompson (American actress), MNEK (British musician), Ricki Ortiz (online gaming star), and Jolin Tsai, (Taiwanese singer). The multimedia campaign features a vast swathe of social and online content, including a two-minute film that mixes animation with live action. It’s a story of 4 protagonists who are masters of their own virtual worlds, looking for something more meaningful outside. So they decide to break out from virtuality – because no matter how many followers or hearts you collect, nothing can make up for real-life togetherness.