Category: Retail Services
Media: Film
Advertising agency: FCB Chicago
Advertiser: Academy Sports + Outdoors
Market: United States
Сreatives:
Liz Taylor – Chief Creative Officer - EVP
Jon Flannery – Executive Creative Director - EVP
John Regan – VP, Creative Director
Tor Lemhag – VP, Creative Director
Rony Castor – Associate Creative Director
Anthony O’Neill – Associate Creative Director
Sue Salvi – Writer
Tim Mason – Writer
Mike Renfro – Writer
Ron Lazzeretti – Creative Director
Ivo Knezevic – VP, Executive Producer
Production Company/ Production Company creatives:
Production Company - Knucklehead
Siri Bunford - Director
Cathleen Kisich – Executive Producer
Matthew Brown – Executive Producer
Ben Smithard – Director of Photography
Matthew Brown – Line Producer
Post Production - Lord+Thomas
Clare Deady – Producer
Steve Immer - Senior Editor
Jason Ryan – Audio Engineer
Roman Mendez – Director, Motion Design Studio
Justin Orr - Editor
Xavier Perkins-- Editor, Studio X
Description: We often see ads focusing on the sacrifice and determination required to be an elite athlete -- however, 99 percent of us are not one. Academy Sports + Outdoors, an American sporting goods discount store, is looking to combat elitism in sports and outdoor activities in the new “For All. For Less” campaign. “For All. For Less” celebrates everyone's passion for sports, regardless of their skill set or body type.