Creative Circle 2017 | ||
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Innovation | Best Innovation/use Of New Technology | Silver |
Brand: N/a
Entrant: Mpc London
Agency: Mpc London
Synopsis:
MPC Creative developed ACE (Animated Character Engine), a software application to help brands enhance audience engagement. The rapid pace of social demands brands to be more creative and responsive – with audiences craving fast turnaround plus topical and visual content across channels. Timing is everything; miss your moment and the opportunity has passed. ACE empowers agencies and brands to create their own shor...