Media: Web Film
Category: Sportswear
Client: Adidas / Foot Locker
Agency: iris Amsterdam
Country: Netherlands
Synopsis:
Adidas, in partnership with Foot Locker, have released P.O.D.System Original Sessions - a series of lifestyle films harnessing the creative spirit of European influencers to launch the brand’s new shoe, the P.O.D.System. The campaign, created by international agency Iris Amsterdam, saw influencers and artists from London and Paris brought together to create a film representing their respective cities encapsulating the P.O.D.System’s ethos - “great alone, better together”. In London, visual artist Mangua, film director Kalvador Peterson and music star Yxng Bane created a film inspired by their combined vision of London, while in Paris director Chris Macari, choreographer Nelson and music producer Kyu Steed’s film took inspiration from a story of movement through their home city of Paris.