ADOT Film, Case study Lights by Ogilvy & Mather Tokyo

The Film titled Lights was done by Ogilvy & Mather Tokyo advertising agency for ADOT in Japan. It was released in Dec 2014.

ADOT: Lights

December 2014
December 2014
Creative Director
Art Director


Clio Awards 2015
Film TechniqueCinematography: Film TechniqueBronze
Film TechniqueDirection: Film TechniqueBronze
Integrated CampaignPublic Service: Integrated CampaignSilver
LIA (London International Awards), 2015
TV/Cinema/Online Film - Music & SoundUse of Licensed MusicGold Winner
TV/Cinema/Online FilmPublic Service/Social WelfareSilver Winner
British Arrows Awards, 2016
The WinnerBest 60-90 Second Cinema CommercialBronze
Ad Stars 2016
Campaign Videos (Case film)-Grand Prix
PromotionProduct & Service: Corporate /InstitutionCrystal
IntegratedProduct & Service: Corporate /InstitutionCrystal
FilmProduct & Service: Corporate /InstitutionGrand Prix
PromotionUse of Promo & Activation: Use of promotional stunts /live advertising/live shows/concerts & festivalsSilver
Public Service AdvertisingOthersCrystal
DirectUse of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interactionCrystal
MediaUse of Media: Use of special events and stunt/live advertisingBronze
DirectIntegrated campaign led by direct marketingCrystal

Credits & Description:

To raise awareness of the 93,000 homeless people all over the UK, Ogilvy & Mather Japan created for ADOT.COM an integrated social campaign, highlighting the fact that, today more than ever, homelessness is all around us but at the same time no one seems to see it. Based on the insight that homeless people are becoming invisible on the streets of the UK, the campaign idea explores beautifully strange portraits of the homeless wrapped in Christmas lights. This is accompanied by a haunting interpre...

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