Clio Awards 2015 | ||
---|---|---|
Film Technique | Cinematography: Film Technique | Bronze |
Film Technique | Direction: Film Technique | Bronze |
Integrated Campaign | Public Service: Integrated Campaign | Silver |
LIA (London International Awards), 2015 | ||
TV/Cinema/Online Film - Music & Sound | Use of Licensed Music | Gold Winner |
TV/Cinema/Online Film | Public Service/Social Welfare | Silver Winner |
British Arrows Awards, 2016 | ||
The Winner | Best 60-90 Second Cinema Commercial | Bronze |
Ad Stars 2016 | ||
Campaign Videos (Case film) | - | Grand Prix |
Promotion | Product & Service: Corporate /Institution | Crystal |
Integrated | Product & Service: Corporate /Institution | Crystal |
Film | Product & Service: Corporate /Institution | Grand Prix |
Promotion | Use of Promo & Activation: Use of promotional stunts /live advertising/live shows/concerts & festivals | Silver |
Public Service Advertising | Others | Crystal |
Direct | Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction | Crystal |
Media | Use of Media: Use of special events and stunt/live advertising | Bronze |
Direct | Integrated campaign led by direct marketing | Crystal |
To raise awareness of the 93,000 homeless people all over the UK, Ogilvy & Mather Japan created for ADOT.COM an integrated social campaign, highlighting the fact that, today more than ever, homelessness is all around us but at the same time no one seems to see it. Based on the insight that homeless people are becoming invisible on the streets of the UK, the campaign idea explores beautifully strange portraits of the homeless wrapped in Christmas lights. This is accompanied by a haunting interpre...