Fluid Editor John "JP" Piccolo recently teamed up with Station Films Director Sam Cadman via agency Erwin Penland to tackle the business of customer service for a commercial campaign to promote Advance America.The campaign captures the unscripted reactions of customers approaching a deliberately disrespectful hot dog vendor. JP crafts Cadman's expansive footage into several :30s presenting a closer look at the confusion of each customer.
Category: Finance & insurance
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