Air New Zealand Film, Case study Summer Wonderland, 2 by HOST Sydney

The Film titled Summer Wonderland, 2 was done by HOST Sydney advertising agency for Air New Zealand in Australia. It was released in Feb 2017.

Air New Zealand: Summer Wonderland, 2

Released
February 2017
Posted
February 2017
Market
Industry
Executive Creative Director
Art Director
Creative Director
Copywriter

Credits & Description:

CASE STUDY - Christmas is a Northern Hemisphere-dominated event, synonymous with frosty snowmen and frightful weather. Problem is, for the Southern Hemisphere, those things don't represent Christmas at all. Down here, Christmas is in the middle of summer, not winter. But our warm and sunny festive identity is never represented. At a time of year where bigger brands with bigger budgets were perpetuating Christmas cliches, Air New Zealand wanted to build brand fame and foster pride amongst Kiwis, ...

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