Christmas in Australia. There's nothing like it. Sun, fun and Santa....on a surfboard.
In ALDI's first major Christmas campaign via BMF Sydney, a jolly race of fun-loving Surfing Santas hit the waves with a scrumptious ALDI ham to celebrate the Perfect Aussie Christmas.
The campaign launched with TV, outdoor, radio, catalogue, digital, print and POS, dispenses with the usual cliched White Christmas nonsense, and champions the unique way Aussies celebrate the silly season,...