For the first time ever, the performance of a car is translated through the power of operatic voice, live. In celebration of 105 years, Alfa Romeo presents: The Performance Piece. Watch as an opera singer performs a lap of a racetrack, perfectly replicating the exhaust note of the Alfa, her sheet music the tachometer of the Giulietta.Agency: cummins, Melbourne
Category: Automotive
Client: Fiat Chrysler Group
Agency: cumminsandpartners, Melbourne
Production: Guilty
Country: Australia
Director: Christopher Tovo
Executive Creative Director: Jim Ingram
Executive Creative Director: Ben Couzens
Producer: Tom Davies
Producer: Grace Taylor @ Manimal
Senior Copywriter: Chris Ellis
Senior Art Director: Aaron Lipson
Digital creative: Sang-wun Kim
Digital creative: Maurice Moynihan
Digital creative: Andrew Rovenko
Executive Producer: Jason Byrne
Sound: Paul Baxter @ Risk Sound
Graphic Designer: Jacob Redding
Group Account Director: Magdalina Triantafyllidis
Strategist: Theo Erasmus
Agency Producer: Katherine Muir
Editor: Ryan Brett @ Manimal
Designer: rowan hammerton
Account manager: Nikia Shepherd
Client: Fiat Chrysler Australia
CEO: Pat Dougherty
Director of Marketing and Product Strategy: Zac Loo
Senior Advertising Manager: Ashlin Moore
Senior Marketing Manager Digital and CRM: Stephanie Hegerty