Client: Allegheny College
Advertising Agency: Allen & Gerritsen, Boston, MA and Philadelphia, PA, United States of America
Country: United States
Published: September 2020
Establishing higher ed branding that is unique, authentic to the school and tailored for Gen Z has become increasingly challenging. Launching this kind of creative campaign during a pandemic? Even trickier.
Allegheny College, a 205-year-old, nationally ranked liberal arts sch...