Alliance Francaise: Pitching French Films To Hollywood, 2

Credits & Description:

Title: Pitching French Films To Hollywood
Agency: Ogilvy & Mather Singapore
Brand: Alliance Française De Singapour
Country: Singapore
Entrant Company: Ogilvy & Mather Singapore
Advertising Agency: Ogilvy & Mather Singapore
Media Agency: Ogilvy & Mather Singapore
Pr Agency: Ogilvy & Mather Singapore
Production Company: Ogilvy & Mather Singapore
Chief Creative Officer: Eugene Cheong (Ogilvy & Mather Singapore)
Agency Producer: Alvin Chin (Ogilvy & Mather Singapore)
Executive Creative Director: Nicolas Courant (Ogilvy & Mather Singapore)
Creative Director: Axel Grimald (Ogilvy & Mather Singapore)
Senior Art Director: David Stevanov (Ogilvy & Mather Singapore)
Senior Copywriter: Aritra Dutta (Ogilvy & Mather Singapore)
Digital Art Director: Kevin Wijaya (Ogilvy & Mather Singapore)
Global Group Account Director: Carole Domange (Ogilvy & Mather Singapore)
Head Of Broadcast Production: James Brook-Partridge (Hogarth & Ogilvy Singapore)
Agency Producer: Justine Hazlett (Ogilvy & Mather Singapore)
Senior Editor: Leon Lee (Hogarth & Ogilvy Singapore)
Motion Graphics Designer: Zubaidah Bahtiar (Hogarth & Ogilvy Singapore)
Director: Alex Grossman (Joinery Los Angeles)
Managing Director: Gerard Cantor (Joinery Los Angeles Managing Director)
Executive Producer: Elliot Lucas (Joinery Los Angeles)
Producer: Mark Mccune (Joinery Los Angeles)
Head Of Production: Ross Girard (Joinery Los Angeles)
Director Of Photography: Seamus Tierney (Joinery Los Angeles)
Art Director: Chelsea Oliver (Joinery Los Angeles)
Editor: Charlie Zwick (Joinery Los Angeles)
Additional Editorial: Aaron Fitzgerald (Joinery Los Angeles)
Casting Director: Edward Flores (Joinery Los Angeles)
Entry Summary:
French Films are great. They are nuanced, character-driven and soaked in atmosphere. But, how do you promote them to a non-French audience who tend to prefer Hollywood blockbusters. This is the task Alliance Française, the leading network promoting French culture worldwide gave us. To do so, we decided to demonstrate that great films can be made without following usual Hollywood formulas, which is all what French films are about. So we pitched three films to Hollywood heavyweights. What they didn’t know is that these films were existing French cinema masterpieces. They rejected the pitches as they thought these ideas didn’t match their criteria of what can make a successful film.
Synopsis:
This film is based on the meeting between a French director and Hollywood professionals to whom he pitched 3 movie ideas. What they didn’t know is that these were from existing French cinema masterpieces. Andrew Licht, executive producer of "Waterworld" had to react on the pitch for "Entre Les Murs". William Fay, producer of "Independence Day", "300" and "The Hangover", listened to the pitch for "La Vie d'Adèle”. While "Amour", was pitched to Lynn Mary Stewart, the actress from "Rain Man" and "American Graffiti" and Jack Hogan, another renowned producer from Hollywood. They rejected the pitches as they thought these ideas lacked action or drama and won’t be marketable. Their cautious and negative reactions illustrated that French cinema does not follow the usual Hollywood formulas in a humorous and unique way.