ALS League Film Case study by BWM Dentsu Sydney

The Film titled Case study was done by BWM Dentsu Sydney advertising agency for ALS League in Australia. It was released in May 2018.

ALS League: Case study

Media
Released
May 2018
Posted
March 2020
Market

Awards:

Clio Awards 2017
Brand Partnerships & CollaborationsPublic ServiceBronze
Clio Awards 2018
DirectPublic Service: OtherGold
Digital/Mobile & Social Media TechniquePublic Service: OtherGold
InnovationPublic Service: Product InnovationGold
Digital/Mobile & Social Media TechniquePublic Service: Sound DesignGold
Public RelationsPublic Service: Cause RelatedBronze
Lions Reach 2018
Creative Data LionsData-technologyGold Lion
PR LionsUse of TechnologySilver Lion
Creative Data LionsData-driven Consumer ProductBronze Lion
PR LionsSectors > Not-for-profit / CharityBronze Lion
Ad Stars 2018
PRPractices & Specialism: Corporate reputation & communicationGold
InteractiveInteractive Craft: Innovative Use of TechnologySilver
InnovationProduct & Service: Electronics / IT/ Office Equipments / Home electronics & audio-visual / Business Equipment & ServicesSilver
Data InsightsUse of Data: Data TechnologySilver
InteractiveInteractive Craft: Interactive TechnologyBronze
InteractiveUse of Interactive: Other interactive works (Games/Branded Tech)Bronze
Spikes Asia 2018
InnovationApplied InnovationGrand Prix
Digital CraftAdvanced Learning TechnologiesGold Spike
DigitalTangible TechGold Spike
DigitalSocial PurposeSilver Spike
HealthcareHealth & Wellness TechBronze Spike
Digital CraftInnovative Use of TechnologyBronze Spike
DigitalNot-for-profit / Charity / GovernmentBronze Spike
DirectNot-for-profit / Charity / GovernmentBronze Spike
Lions Health 2018
Health & Wellness LionsHealth & Wellness TechBronze Lion
Lions Good 2018
Grand Prix For GoodGrand Prix for good GPGGrand Prix for Good
D&AD Impact 2018
Health & Wellness-Graphite Pencil

Credits & Description:

Brand THE ALS ASSOCIATION
Entrant BWM DENTSU SYDNEY
BWM DENTSU Sydney, Australia Entrant Company
BWM DENTSU Sydney, Australia Idea Creation
FINCH Sydney, Australia Production
RUMBLE STUDIOS Sydney, Australia Production
HAYSTAC Sydney, Australia PR
Published: April 2018
Synopsis:
Project Revoice: Helping this Ice Bucket Challenge founder take his voice back from ALS.
BWM Dentsu and its PR arm, Haystac, have launched Project Revoice with the ALS Association in the US and MND Australia. The groundbreaking initiative introduces a breakthrough in speech technology for people living with ALS (Motor Neuron Disease), enabling those who lose the ability to talk, to continue speaking in their own authentic and personal voice. To launch the initiative, Project Revoice has given Pat Quinn, co-founder of the ALS Ice Bucket Challenge, his voice back. Pat did not record (or bank) his voice before ALS robbed him of his ability to speak. Using footage from his many Ice Bucket interviews, the team were able to re-build his voice.