Always Film, Digital, Viral #LikeAGirl by Leo Burnett Chicago

The Film titled #LikeAGirl was done by Leo Burnett Chicago advertising agency for Always in United States. It was released in Jun 2014.

Always: #LikeAGirl

Brand
Released
June 2014
Posted
June 2014
Creative Director
Creative Director
Creative Director
Creative Director
Producer
Production Agency

Awards:

Kinsale Shark Advertising Festival 2014
FILM: INTERNATIONAL FILMOnline commercial & pre-roll advertsSilver
FILM: INTERNATIONAL FILMViral film designed for user-distributionSilver
DIGITAL: INTERNATIONAL DIGITALOnline videoBronze
Clio Awards, 2014
EngagementProduct/Service: OtherGold
DirectProduct/Service: Digital/SocialBronze
DirectProduct/Service: FilmSilver
Branded Entertainment & ContentProduct/Service: FilmSilver
Digital/SocialDesktop/Laptop: Social MediaSilver
Public RelationsProduct/Service: Brand DevelopmentGrand Clio
Public RelationsProduct/Service: Corporate ImageGold
London International Awards 2014
Branded EntertainmentBranded Webisodes/Online ContentSilver Winners
Non-TraditionalBranded ContentGold Winners
TV/Cinema/Online FilmCosmetics/Toiletries/PharmaceuticalsBronze Winners
TV/Cinema/Online FilmCorporate ImageBronze Winners
Eurobest, 2014
Craft: FilmFILM: SCRIPTBronze Eurobest
FilmOTHER FILM CONTENT: INTERNET FILMSilver Eurobest
Cristal Awards, 2014
FILMVIRAL FILMCRISTAL
Young Guns Awards, 2014
DigitalDigital Solutions: ViralYoungun Of the Year
DigitalDigital Solutions: ViralGold
CreativeCopywriting Individual: FilmFinalist
PRPR Award: Best use of social mediaGold
International ANDY Awards 2015
Web Film / ViralPersonal ProductsGold
Branded ContentPersonal ProductsGold
Social MediaPersonal ProductsGold
D&AD Awards 2015
Branded Film Content & EntertainmentBranded Film Content & Entertainment - OnlineGraphite Pencil
DirectDirect Response/Film AdvertisingGraphite Pencil
Film AdvertisingTV CommercialsWood Pencil
Writing for AdvertisingWriting for Film AdvertisingGraphite Pencil
Cannes Lions, 2015
FILMVIRAL FILMGOLD
One Show 2015
FilmOnline Films & Video / Short Form - SingleSilver Pencil
Branded EntertainmentCraft / WritingSilver Pencil
Cross-PlatformBrand Transformation / SingleGold Pencil
DirectDigital Direct Marketing / Social Media & Viral MarketingSilver Pencil
National ADDY Award Winners, 2015
People's Choice Award-Best of Show
Digital AdvertisingSocial Media, Single Platform ConsumerGold
Digital AdvertisingVideo, Branded ContentGold
The New York Festival, 2015
DigitalViral: VideoFIRST PRIZE AWARD
FilmTelevision / Cinema / Online: Products & Services: Cosmetics, Beauty Aids & ToiletriesFIRST PRIZE AWARD
FilmUse Of Medium: OnlineFIRST PRIZE AWARD
AICP SHOW, 2015
Advertising Excellence / Single Commercial-Winner
AICP NEXT AWARDS, 2015
Viral / Web Film-Winner
Social-Winner
EACA Care Awards 2015
Corporate Governance (CSR)-Winner
Ad Stars Awards, 2015
Branded Viral Videos-Grand Prix
InteractiveSocialGrand Prix of the Year
MediaProduct & ServiceSilver
PromotionProduct & ServiceGold
FilmProduct & ServiceGold
MediaUse of MediaGold
PromotionUse of Promo & ActivationGrand Prix
Film CraftDirectionSilver
InteractiveOnline adGold
ADC Awards, 2015
AdvertisingBRANDED CONTENT INTERACTIVE FILMGold
ADC*E Awards, 2015
Grand Prix Winners-ADCE Grand Prix
Film & RadioAny OtherADCE Gold Star
Interactive & MobileOnline AdvertisingADCE Silver Star
Interactive & MobileDigital ContentADCE Gold Star
Integration & InnovationContent IdeasADCE Gold Star
Integration & InnovationCreative StrategyADCE Gold Star
Ciclope International Festival of Craft, 2015
SpecialsBranded ContentGold
The A-List Awards, 2015
Branded EntertainmentOnline - Videos, Movies, Webisodes, SocialGold
InteractiveOnline Film & VideoSilver
Moving Image AdvertisingTV/Cinema/Online/Mobile, TV Commercial Spot 121 - 240 secondsGold
Red Apple International Advertising Festival 2015
Digital advertising (campaigns)Online PR and brand reputation campaignsGrand-Prix
Promo campaignsBest digital marketing campaignFirst (Gold)
TV and cinema advertisingFMCGFirst (Gold)
Advertising campaignsFMCGSecond (Silver)
Digital advertising (interactive tools)Branded contentFirst (Gold)
Cristal Festival, 2015
Corporate & PRConsumer goodsCristal (Gold)
Circle Awards 2015
FilmBest Online Film* - SingleSilver
DigitalBest Social Networking - SingleGold
Film CraftBest Casting - SingleBronze
Facebook Awards 2015
The WinnersCraftBlue Award
The WinnersFacebook For GoodGold Award
The WinnersMedia StrategyBronze Award

Credits & Description:

Super Bowl Campaigns
Brand: Always
Media: TV
Category: Health & Beauty
Agency: Leo Burnett
Geo: United States
Always: #LikeAGirl
Advertising Agency: Leo Burnett, Chicago, USA
Creative Director: Judy John, Becky Swanson, Milos Obradovic
Creative Team: AJ Hassan, Angel Capobianco, Hmi Hmi Gibbs, Nick Bygraves
Account Director: Annette Sally
Account Service Team: Heidi Philip, Gaia Gilardini, Sandy Kolkey, Lisa Bamber, Shaina Holtz,...

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