Country: Poland
Client: P&G
Brand: Ambi Pur
Advertising Agency: Saatchi & Saatchi IS
Executive Creative Director: Kamil Majewski
Deputy Creative Director: Patrycja Lukjanow
eCommerce Design Director:Rafał Bauer
Design: Agata Strug, Sebastian Łuba, Fabiola Nawrocka, Katarzyna Kruszewska, Rafał Bauer
Production Company: Saatchi & Saatchi IS
Development: Joanna Hornung, Michał Duda
Client Service: Ewa Kociumbas, Agata Zaczkowska
Case Film DOP/Director: Kajetan Kasprowicz
Case Film Production: Andrzej Lasocki, Michał Mierzejewski, Łukasz Cuprzyński
Published: December 2017
Synopsis:
Saatchi & Saatchi IS Poland release the Accessibility Project – free open source eCommerce templates for product cards that are accessible to all users, including those with visual, hearing or mobile disabilities.
As the internet is more and more important in all of our lives and eCommerce an increasingly popular way to shop, the issue of accessibility has become much more relevant. Many eCommerce sites are either inaccessible to those with visual, hearing or mobile disabilities, or they require ‘switching’ to specially made versions.
Saatchi & Saatchi IS wanted to tackle this issue with The Accessibility Project, whose goal is to make eCommerce content on product cards universally accessible by offering a free open source design template that suits the needs of multiple target groups.
Saatchi & Saatchi IS Poland teamed up with P&G and, drawing on our real world learnings, we redesigned the product pages of one of its hero brands, Ambi Pur. The Project will be promoted on Saatchi & Saatchi and P&G’s social channels.