Client: American Egg Board
Product: Eggs
Title: The Gift of Eggs
Agency: Energy BBDO
Chief Creative Officer: Josh Gross
Chief Creative Officer: Pedro Pérez
Creative Director: Jon Leachman
Creative Director: Dan McCormack
Copywriter: Matt Kane
Junior Art Director: Daniel Pujol
Head of Integrated Production: John Pratt
Executive Producer: Vanessa Luhr
Producer: Chris Totzke
Executive Director of Music: Daniel Kypers
Managing Director: Lianne Sinclair
Client Service Director: Anna Bleers
Account Director: Matt Doscher
Account Executive: Tilbe Cakar
Group Strategy Director: Shannon Smiley
Integration Strategy Director: Molly Marshall
Production, Editorial, & Audio (Mix) Company: B-Reel Films
Director: Tom Malmros
Producer: Mats Wolgers
Editor: Michael Rendell
Audio (Record) Company: Sound Kitchen AUS
Composer: Andrew Oye
Media Agency: Starcom
Account Supervisor: Lisa Hernandez
Senior Associate: Haley Margason
Published: November 2020
Country: United States
Synopsis:
American Egg Board’s new campaign, 'The Gift of Eggs,' pokes fun at holiday extravagances in order to celebrate what really matters during the season — family, friends, special memories together and food.
The campaign’s two short films upend trite holiday gifting advertising, like the perennial car with a big bow in the driveway, by adding a comic twist to remind consumers that just a dozen eggs can open the door to incredible possibilities.
The 15-second films, created in partnership with creative agency Energy BBDO, are called 'Giant Bow' and 'Proposal.' The former plays off over-the-top holiday car commercials, showing a family surprising their dad with an extravagantly wrapped carton of eggs in the driveway; the latter leans into jewelry store holiday clichés, revealing that the holiday proposal is not with a diamond, but an incredible egg. The tongue-in-cheek films will run on social and OLV and were shot following social distancing protocols.