Category: Transport, Tourism
Client: Amtrak
Brand: Amtrak
Media: TV
Country: USA
Advertising Agency: Fcb New York, Usa
Marketing Integration Leader: Bill Miller
Group Management Director: Suzanne Santiago
Account Supervisor: Quinn Schwellinger
Account Executive: Jordan Abramson
Group Planning Director: Raig Adolfo
Vp Strategic Planning Director: Mark Hall
Acd: Kat Dudkiewicz, Adalberto Santana, Greg Nance
Copywriter: Ken Syme
Director of Integrated Production: Leelee Groome
Dop: James Laxton
Date: September, 2017
Description:
FCB New York launches a two-part campaign platform for Amtrak entitled “Break the Travel Quo,” highlighting the frustrations associated with air and car travel, and causing consumers to rethink their travel options. From its inception, the campaign set out to offer consumers insight on how Amtrak travel alleviates the usual pain points of air and car travel, such as baggage and seating restrictions, limited cellular and Wi-Fi access, and traffic, to name a few. The integrated multi-platform campaign includes digital, radio and outdoor advertising, and stands to be a long-running platform for the brand