Ap Alliance Co. Film, Ambient, Digital, Case study The Unusual Football Field [video] by CJ Worx

The Film titled The Unusual Football Field [video] was done by CJ Worx advertising agency for Ap Alliance Co. in Thailand. It was released in Aug 2016.

Ap Alliance Co.: The Unusual Football Field [video]

Released
August 2016
Posted
August 2016
Market
Industry
Production Agency
Agency
Executive Creative Director
Creative Director
Chief Creative Officer
Creative Director

Awards:

One Show 2017
Print & OutdoorAmbient Media (indoor & Outdoor): Installations & Immersive - SingleMerit
Branded EntertainmentExperiential: Live EventsBronze
Branded EntertainmentInnovation In Branded EntertainmentMerit
DesignBranding: Brand InstallationsBronze
Public RelationsEvents & ExperientialBronze
ADFEST 2017
Design LotusExhibitions, Events & Public EnvironmentGrande
Outdoor LotusAmbient: Large ScaleSilver
Media LotusBest Use Of Ambient: Large ScaleGrande
Branded Content & Entertainment LotusBest Use Of SportsBranded Content
Outdoor LotusGuerilla MarketingGold
D&AD 2017
PRPublic Affairs CampaignWood Pencil
BrandingBrand Experience & EnvironmentsYellow Pencil
MediaUse of OutdoorYellow Pencil
Spatial & Experiential DesignDesign for Public SpacesWood Pencil
New York Festivals 2017
Activation & EngagementUse Of Activation & Engagement: Events & StuntsThird Prize Award
Avant-Garde / InnovativeProduct & Services: Corporate Image, Information & RecruitmentThird Prize Award
Activation & EngagementProducts & Services: Corporate Image, Information & RecruitmentThird Prize Award
Branded EntertainmentProducts & Services: Corporate Image, Information & RecruitmentThird Prize Award
Outdoor / Out Of Home MarketingBillboards / Installations / Posters: Products & Services: Corporate Image, Information & RecruitmentThird Prize Award
Best Use Of MediaBranded: EventsThird Prize Award
Creative Marketing EffectivenessCreative Marketing Effectiveness: Branded EntertainmentSecond Prize Award
Digital (Cyber) CommunicationsBanners And Rich Media: Products & Services: Corporate Image, Information & RecruitmentThird Prize Award
Outdoor / Out Of Home MarketingAmbient: Products & Services: Corporate Image, Information & RecruitmentThird Prize Award
Public Service Announcements / CommunicationsActivation & Engagement: Environmental IssuesThird Prize Award
Clio Awards 2017
Out Of HomeProduct/Service: AmbientGold
Events/ExperientialProduct/Service: AmbientSilver
Brand DesignProduct/Service: Spatial DesignGold
LIA Awards 2017
Branded EntertainmentExperiential/live EventsGold Winner
DesignInstallations/displaysBronze Winner
Non-TraditionalGuerrilla MarketingSilver Winner
Cannes Lions 2017
OutdoorAmbient: Special BuildSilver Lion
Promo And ActivationUse of Promo: Mediums: Use of Ambient Media: Large ScaleBronze Lion
DesignBrand Environment & Experience Design: Spatial Brand Installation & ExperienceGrand Prix
Lions Entertainment 2017
EntertainmentBrand Experience: Excellence in Audience Engagement or Distribution Strategy for Brand ExperienceBronze Lion
Spikes Asia 2017
Promo & ActivationCorporate Social ResponsibilityGrand Prix
OutdoorSpecial BuildGrand Prix
OutdoorUse Of Ambient OutdoorGold Spike
DesignEnvironmental / Social ImpactGrand Prix
DesignPromotional Item DesignSilver Spike
DesignSpatial Brand Installation & ExperienceSilver Spike
Promo & ActivationUse Of Ambient Media: Large ScaleGold Spike
MediaUse Of Ambient Media: Large ScaleBronze Spike
Promo & ActivationExhibitions / InstallationsGold Spike
MediaCorporate Image & SponsorshipGold Spike
EntertainmentBrand ExperienceBronze Spike
Ad Stars 2017
OutdoorAmbient (Non Standard And Free-format Outdoor Advertising): Special BuildGrand Prix
PRDigital & Social For PrBronze
PRPractices & Specialism: Events & Experiential (Pr Campaign That Use An Event Or Stunt)Bronze
Public Service AdvertisingHuman RightsGold
DirectUse Of Direct Marketing: Ambient Media E.g. Premiums, Giveaways, Print Collateral, Direct Response Stunts, Street Teams, Direct Response Events, Ambient Media Which Encourage Direct InteractionCrystal
DesignCommunication Design: Self PromotionGold
MediaUse Of Media: Use Of Outdoor In A Media CampaignSilver

Credits & Description:

Company Entering: Cj Worx, Bangkok
Entry Title: The Unusual Football Field
Brand: Ap (Thailand) Public Company Limited
Advertiser: Ap (Thailand) Public Company Limited
Agency: Cj Worx, Bangkok
Chief Creative Officer: Saharath Sawadatikom
Executive Creative Director: Saharath Sawadatikom
Creative Director: Saharath Sawadatikom/Thanasorn Janekankit
Copywriter: Thanasorn Janekankit/Rattasak Mututanondh
Art Director: Saharath Sawadatikom/Nittaya ...

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