Client: ARCTERYX
Agency: Goodbye and Milk
Advertising Agency: Goodbye and Milk
Country: Canada
Published: August 2020
Synopsis:
Conceptually we wanted to explore Arc'teryx as a second skin, one that is protective, but also allows you to have as intimate and visceral of an experience in nature as you might have in your own skin. The film's main focus is on the body of a man, alone in his experiences with water and nature. We really wanted to focus on what...