| Effie Awards 2010 | ||
|---|---|---|
| THE WINNERS | FMCG | Bronze |
Argeta is a strong brand of pâté in the Adriatic region. Significant growth has been achieved over the past decade and the image of a modern, dynamic brand has benefited Argeta.
There were three core business objectives:
. Increase sales volume (e.g. by 35% during the campaign)
. Increase market share (e.g. by 5pp volume from FM09 to AS09)
. Grow the market for children's pâté in volume by 20% by the end of 2009